A Personal Snapshot
Here’s a real look inside my Coinbase allocations. I wish I could tell you this was a perfectly executed strategy, but most of my crypto positions started as $500-per-token experiments spread over the years.
Some performed very well — Bitcoin and Ethereum in particular. Others didn’t. Litecoin never gained traction, and Bitcoin Cash taught me a hard lesson before I eventually reallocated.
The Reality About Crypto
There’s no master strategy, and there are no true experts.
Crypto is fascinating, but it’s also unpredictable. For many of my clients — high earners in their 30s and 40s who love innovation, take calculated risks, and want to understand how digital assets fit into their broader financial plan — it can make sense as up to 5% of a diversified portfolio.
That small exposure allows participation in potential upside while keeping long-term wealth on track.
If you’re considering crypto as part of your broader plan, it’s important to know where it belongs within your overall Investment Management and Financial Planning strategy.
How It Compares to Traditional Investing
If we think about crypto in traditional investing terms, you could roughly categorize it by market capitalization:
Large Cap: Bitcoin (BTC) and Ethereum (ETH) — the dominant, most established assets.
Mid Cap: Solana (SOL) — fast network, expanding ecosystem, real-world use cases.
Small Cap: LINK, AAVE, CVX — specialized roles in decentralized finance (DeFi).
Speculative or Meme Coins: BONK and others driven by community and culture rather than fundamentals.
There’s no regulation or standardized valuation model, so crypto investing often comes down to curiosity, volatility, and timing rather than fundamentals.
Two Things I Do Recommend:
1. Keep your storage secure.
If you hold meaningful amounts of crypto, use a cold wallet like Ledger or consider crypto ETFs within insured brokerage accounts. Security matters far more than chasing short-term gains
2. Take advantage of tax rules.
Crypto isn’t subject to the traditional wash-sale rule, meaning you can realize a loss, repurchase the same token immediately, and still claim that loss for tax purposes. Smart tax coordination can enhance after-tax results — a key part of Behavioral Financial Planning at Concierge Wealth Management®.
My Takeaway
I enjoy discussing digital assets when they fit within a comprehensive financial plan, but there’s no perfect playbook for this space.
These are my own holdings, not recommendations to buy what I own. Until there are true crypto financial planners, the best steps any investor can take are simple:
Do your own research (DYOR).
Hold on for dear life (HODL).
Protect your storage and stay disciplined.
The Bigger Picture
At Concierge Wealth Management®, we help high-earning professionals and families balance traditional wealth building with modern innovation.
Crypto can play a role in a diversified strategy, but it should never be the strategy.
If you’re a high earner in your 30s or 40s looking to align digital assets with your long-term goals, you can schedule a confidential Wealth Strategy Session here: https://oncehub.com/ConciergeWM
By Julian B. Morris, CFP®, ChFC®, AAMS®, CRPC®, CFS®, BFA™, AIF®
Principal & Financial Advisor at Concierge Wealth Management®
Disclaimer:
The information presented in this article is provided for general informational and educational purposes only and should not be construed as specific investment, tax, or financial advice. The examples and references to individual cryptocurrencies are for illustrative purposes only and do not constitute recommendations to buy, sell, or hold any security, digital asset, or investment strategy. Past performance is not indicative of future results, and all investing involves risk, including the possible loss of principal.
Readers should not act upon the information contained herein without seeking professional advice from a qualified financial professional who understands their individual circumstances, objectives, and risk tolerance. Concierge Wealth Management®, Julian B. Morris, and LPL Financial make no representation or warranty as to the accuracy or completeness of the information provided and assume no liability for any direct or consequential losses arising from its use.